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THE COST OF AN UNANSWERED CALL

What could missed calls
be costing your business?

Put your numbers to it. Estimate the job revenue at risk when new inquiries don’t reach your team.

Your monthly numbers

The starting values are examples, not industry averages.

Use your phone logs. Exclude repeat calls from the same person when possible.

Exclude spam, vendors, and existing-customer updates.

Your estimated close rate when your team reaches the customer.

Use your typical mix of jobs, not just your largest replacements.

No email required. Your entries stay in this calculator.

ESTIMATED REVENUE AT RISK

$3,600in potential job revenue per month
$43,200annualized revenue at risk
7.2potential jobs per month

30 calls × 60% new inquiries × 40% close rate × $500 per job

An opportunity estimate—not confirmed losses or guaranteed recoverable revenue. Some callers may already call back, leave a message, or book another way. Annualized figures assume the same volume and job mix every month.

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How this estimate works

Monthly revenue at risk = missed calls × new-inquiry share × close rate × average job revenue. Potential jobs are an expected value, so the result may be a fraction. The annual figure multiplies the monthly estimate by 12; HVAC seasonality can make actual months very different.

This estimates revenue from an initial completed job, not lifetime customer value or profit. It does not subtract labor, materials, software, setup, or management costs. It does not assume PSA can recover every opportunity. Use your own call and sales records to assess actual losses.